Archer Hampson launched a new safety campaign for NET today, continuing their work from 2016.

In 2016, Archer Hampson developed NET’s “We’re Safe Together” campaign messaging in order to tackle issues surrounding child separation on Nottingham’s tram network.

That safety campaign saw such success, that “We’re Safe Together” has now become and umbrella campaign for 2017’s “It’s Your Network” messaging.

Impactful Video

NET asked Archer Hampson to deliver a video which would engage a younger audience in tackling anti-social behaviour on Nottingham’s tram network. To do this, Archer Hampson trawled through various pieces of CCTV footage as well as shooting new live-action film on the network.

The resulting video was viewed over 10,000 times over its launch week.

Printed materials

Archer Hampson also developed NET’s accompanying print materials, which included a trifold that had a circulation of approximately 100,000. More details on that will follow in a subsequent case study.