How We Refreshed Derby County’s Matchday Social Graphics


The Problem: With Derby County FC at the start of a new season, the club were looking to refresh its social media graphics for use on an automated platform – SoLive – to help enhance its reactive matchday reporting. The graphics also provide a valuable platform for the club’s sponsors, with a multitude of stakeholders sponsoring players and individual aspects of each match.

Our Thinking

With the club active on all major social media platforms, it was important to create graphics that would work in a number of different dimensions and formats but still look uniform whether fans were viewing them via Twitter, Facebook, Instagram (both the app proper and Instagram Stories) or Snapchat.

To ensure we maintained a uniformity across the different aspect ratios of each platform, our design team decided to build out each of the eight unique match templates using Photoshop’s artboard feature.

This allowed the designer working on the project to position graphic elements side-by-side, whilst also being able to export both the .psd files and finished .png files from one file – greatly speeding up the process of producing the graphics.

Work In Progress


We also had to create multiple graphics for the different match ‘actions,’ such as goals, yellow cards and substitutions. Again, the graphics would have to link to each other whilst being suitable for each context – pictures of wild celebrations would simply not be appropriate with a yellow card graphic.

Another consideration was sponsor logos. Each graphic required two, one for the ‘action’ and one for the ‘player’. Finding space for logos that could differ in size on multiple different formats would be key.

Our Actions

Given that the majority of the Archer Hampson team are huge Rams fans (and season ticket holders), this was a dream job for those in our Derby studio! We quickly set about creating clean, eye catching graphics based around the club’s official colours of black and white.


Capturing The Feeling of Being There


Social graphics, whether animated or static, are never going to be able to replace the feeling of being in the stands at a football game. However, we felt like it was still possible to capture the immediate energy of game-defining moments in a striking and direct way.

We experimented with a few different treatments, but in the end we landed on creating a jagged Photoshop brush preset which allowed us to ‘paint’ celebrating Derby County fans onto the various templates we were creating.

Using the brush preset gave the images a dynamism, whilst also allowing us to manipulate the space on each graphic to fit each required template.


The Rams vs Hull City – A Match in Graphics


Anyway, it’s probably better just to show you the story of The Rams vs Hull City – as told by our social graphics.


Facebook Introduces The Pre-Match Lineup


Here it is then! Here’s how Derby County line-up for this evening’s Sky Bet Championship clash against Hull City!

Posted by Derby County on Friday, September 8, 2017


Vydra Smashes Home – Twitter Reacts



Announcing Substitutes on Facebook


80: The boss has made his final change of the evening at Pride Park Stadium…

Posted by Derby County on Friday, September 8, 2017


Basking In A Massive Win On Twitter


Their Reaction

We couldn’t have chosen a better game for the new graphics to be debuted at, with their first use coming in Derby’s emphatic 5-0 victory over Hull City.

This ensured the club’s social media team got plenty of use out of the new graphics in a really positive context.

The new graphics were received with great praise from those at the club along with fans following the action via social media.

Angela Allen, Marketing Executive at Derby County, said: “We’re delighted with the new graphics and we hope that they will not only help to engage with fans, but also give our club and player sponsors a valuable platform of promotion across our social media channels.

“This was one of a number of projects we asked Archer Hampson to assist us with recently and we hope to continue our productive working relationship with them in the future.”