The Brief

With Derby County FC at the start of a new season, the club were looking to refresh its social media graphics for use on an automated platform. The Rams looked to Archer Hampson to help with the designs.

Our Thinking

With the club active on all major social media platforms, it was important to create graphics that would work in a number of different dimensions and formats but still look uniform whether fans were viewing them via Twitter, Facebook, Instagram or Snapchat.

We also had to create multiple graphics for the different match ‘actions,’ such as goals, yellow cards and substitutions. Again, the graphics would have to link to each other whilst being suitable for each context – pictures of wild celebrations would simply not be appropriate with a yellow card graphic.

Another consideration was sponsor logos. Each graphic required two, one for the ‘action’ and one for the ‘player’. Finding space for logos that could differ in size on multiple different formats would be key.

Our Actions

With the majority of the Archer Hampson team being huge Rams fans (and season ticket holders), this was a bit of a dream job! We quickly set about creating clean, eye catching graphics based around the club’s official colours of black and white.

Using a striking paintbrush effect, we were able to include pictures of the club’s fans whilst making sure all the necessary detail such as the player’s picture, name and sponsor logos all stood out.

We could waffle on a bit more about them, but it’s probably better just to show you…

Their Reaction

We couldn’t have chosen a better game for the new graphics to be debuted at, with their first use coming in Derby’s emphatic 5-0 victory over Hull City.

This ensured the club’s social media team got plenty of use out of the new graphics in a really positive context.

The new graphics were received with great praise from those at the club along with fans following the action through electronic devices.

Angela Allen, Marketing Executive at Derby County, said: “We’re delighted with the new graphics and we hope that they will not only help to engage with fans, but also give our club and player sponsors a valuable platform of promotion across our social media channels.

“This was one of a number of projects we asked Archer Hampson to assist us with recently and we hope to continue our productive working relationship with them in the future.”