The Problem: Geldards LLP are an incredibly successful national law firm. They were also an incredibly successful national law firm without a responsive website. This, obviously, is where we came in.
geldards.com is a massive website.
It’s massive in the sense that Geldards has such a broad range of expertise that the sheer volume of templates (and individual) pages is huge in number. After all, this is a law firm with well over twenty specialisms to cover and organise into a comprehensible site structure.
Our analysis of the previous site’s Google Analytics data and an SEO audit also told us that the previous version of geldards.com wasn’t delivering a truly optimised experience for its users. We found that a large number of the site’s visitors appeared to be getting lost amongst the sheer volume of services (and pages) that they were seeing, meaning that Geldards were confusing an audience they were meant to give clarity and advice to.
With that in mind, we broke the project down into a few key areas of focus;
Building on the four points above, we decided to adopt a “Linear Approach” to redesigning geldards.com; providing the firm with firm milestones for the design, development and deployment of their website. So, what did that mean in practice?
Thankfully for us, the reaction to geldards.com has been phenomenal.
Customers and employees of the firm were delighted with the fact their success was now represented by a site that’s been optimised for both maximum mobile-friendliness and ease of navigation.