The Problem: NET needed to upgrade their previous website to meet the demands of a network that was about to more than double in size. Tram users wanted a website built to be mobile-first, a website that they could easily plan their journeys on, buy tickets for and receive timely updates on the status of the line.
Going into the project, the previous version of thetram.net was built providing mobile users a separate domain and website to access; as well as having no operational journey planning facility and very limited content management offers. These issues gave us a clear set of priorities, from which we built out a defined list of goals to hit with NET’s new website.
As with many of our projects on the four points above, we decided to adopt a “Linear Approach” to redesigning thetram.net; providing milestones for the design, development and deployment of their website. So, what did that mean in practice?
Prior to launch there were a few nerves in the office, as NET’s Phase Two project was a piece of work that was truly enormous in scale and scope. The previous site had over 100,000 regular monthly users, and that was for a network with nearly half the capacity of what was about to open.
To our great satisfaction, the new site launched without a hitch just prior to the new network first opening to customers. Reviews from both tram travellers and NET’s stakeholders were equally as rewarding to receive.