The Brief

Nottingham’s recently completed “NET Phase Two” project was one of the UK’s largest public infrastructure projects. As with any publicly funded project it was important that the organisations involved got things right from the outside and, as is the case with most things these days, they had to ensure a strong and consistent online and digital presence, so they turned to the experts at Archer Hampson.

Our Thinking

Our digital team was initially brought on board to manage a number of social media feeds for the project, which provided updates for members of the public on the progress of the project whilst also informing them on disruptions to road and travel services due to work on the new tram lines.

As the project neared completion, we were asked to develop a new website that would go live ahead the new tram lines becoming fully operational. Liaising regularly with all the stakeholders involved in the project, we set about developing a fully responsive website with numerous features including an interactive journey planner.

Our Actions

Our ability to turn things around in a tight timescale enabled us to develop further functionality for the site on top of the previously agreed features, negating the previously anticipated need for a second stage of site development.

Their Reaction

The new tram website was delivered ahead of time and on budget. The site went on to receive in excess of 250,000 visitors in the first 3 weeks after launch and now receives a whopping +56% more visitors on a weekly basis when compared to the tram’s old website.

We continue to maintain the website, uploading new content on a regular basis whilst also extending the reach of the tram through the management of the service’s accounts on Twitter and Facebook.