The Brief

When seeking an identity for their enterprise, it was clear that the team at Leeds needed to redefine their market, both nationally and locally. That’s where the team at Archer Hampson stepped in.

Our Thinking

Like many councils, Leeds was facing a growing demand for social care services at a time when funding was under increasing pressure. To meet this challenge, the senior management team set up a social enterprise (a staff-led public service mutual) and became one of the UK’s largest spin-outs in Spring 2015.

We were engaged to develop their new brand ID with a tight 4-week delivery timeline. Considering the complex political and financial dependencies of the organisation, we had to develop a new brand identity that would accurately reflect their existing market position, personality and promise.

Our Actions

Working alongside three senior managers, with regular feedback sessions with their 25 strong ‘Future Matters’ group, this was a project that relied on regular consultation to ensure that the needs of both the organisation and its service users were met.

Their Reaction

A 100% buy-in from the Future Matters group on a brand identity we had produced both on deadline and within budget. The Aspire brand identity is now used for a service with a turnover of £26m, employing 700 staff who deliver support services to more than 1000 adults with learning disabilities across the Leeds area.